Another brilliant idea from Nuffnang - Click Through Reporting System For Ads

I have been asked by some Malaysian bloggers who signed on with Nuffnang that they do not receive ads weekly but their peers, with similar pagerank and traffic volume, get ads practically every week without fail. Now I know why.

A post received from Nuffnang's Robb Chew (Blogger Liaison Executive) explained it very clearly:

"One of the strong factor that drives advertisers to select blogs to advertise on would be their Click Through Ratio. It literally means the more clicks the ad unit in your blog has generated to the advertiser's site, the higher the value of your CTR. Only genuine clicks from unique IP address each day would contribute towards the value of CTR."

"Before this, Nuffnang users have no idea how are the ads are performing or where their CTR stands, so we have introduced Click-Rating System."

Basically, the system allows advertisers to know how well or how badly a blog has performed in terms of CTR in the previous ad campaigns. The click-rating ranges from 1 to 5 levels from worset to the best.

If you like, it's similar to PageRank for Adsense but better formed since it is ad-click based. But don't get any ideas - Repeated clicks from the same IP address on CPC ads might result in click fraud, and subsequently a ban.

This is brilliant. If I was an advertiser, I would want this kind of reporting tool for my investment or return of investment if you like. And if you are an advertising network, giving this kind of reporting to your advertiser is good service.

Note: You can read more abut this reporting system here