Yahoo joins Google in Internet Advertising

Just came across this at the NPR website


Yahoo, Google Team Up in Online Advertising - by Wendy Kaufman
Morning Edition, April 10, 2008·
Yahoo and Google are launching a small experiment in which ads selected and delivered by Google would appear on Yahoo searches. That would probably give Yahoo more cash, because Google generates more revenue per search query than Yahoo.


How this will benefit the biliions of Google Adsense users will soon be known.

Right now, according to Xinhua, the partnership could mean a boost of up to US$800 million dollars.

Will it mean a consolidation into one entity to tap the huge online advertising revenue?

Will Anti-Trust laws of the US be used against this merger?

Already there is news that Herb Kohl, chairman of the U.S. Senate Antitrust Subcommittee, plans to investigate the competitive and privacy implications of the merger.

And how about Microsoft, which US$44.6-billion unsolicited offer to take over Yahoo was spurned by the latter, react to this?