How To Promote A New Movie Launch Online

I often receive new movie releases via fax, the information from which I would be using Online. And many times, I had to call up the movie distributors and tell them to give me an electronic version, with all the releases written in a text file and stills in jpeg formats.

Today, I have fewer problems with public relations and marketing communications teams representing movie distributors and cinema chains. They stop sending me faxes and mail flyers containing anything from discs to posters. And I am thankful.

But if you are announcing a new movie, and think of sending your releases to an online newspaper or magazine, there is something you should think about - how about including a link to the movie's trailer?

Go talk to your computer guys or your principal's tech team. Ask them for an 'embed' script which you can include as your public relations material.

If you have never seen this script, or known one, it is a code snippet which, when inserted into a website, will allow it to display the movie's trailer hosted remotely. You know, just like YouTube?

Including a code snippet for a trailer will certainly make a story more memorable than just a text-and-picture story on a web page. Afterall, multimedia is what the web is all about!