What Companies Like Readers' Digest Can Do To Save The Trees

I wrote about how my letterbox has been inundated with junk mails from companies like Readers' Digest some time back. I have received some response from readers one of which was released at the post. The reader wants to know what can be done.

Well, if I am the Readers' Digest CEO, I will ask my marketing man to stop spamming mailboxes with junk mail. In this time and age, this simply does not work. If he fails to listen to me, I will then make him deliver the junk mails to all my subscribers in the Asia Pacific and let him realise how much paper have been wasted and how many trees had been cut down because of the junk promotional mails. If again he is undaunted, I will fire him and employ someone more in tune with this time and age - especially where global marketing had gone on the web.

For the readers, however, I think the best instance is to cancel your subscriptions to Readers' Digest for spamming your mailbox with physical junk mail. By not respecting your privacy, and intelligence, why should you keep it alive?

It is perplexing to know that despite the computers being used to link all front and back operations, Readers' Digest apparently did not bother to check its database to see if the intended recipient of its mailers was already a subscriber and therefor there is no need to bomb his mailbox with a Life-time Chance To Win $2,000,000 contest forms of various sizes. This persistent unsolicited mails more certainly do not speak highly of its marketing intelligence. Perhaps, you'd be better off reading National Geographic.